About us
CHERAK was built on a simple belief:
Great interiors are not just designed — they are carefully planned, expertly built, and responsibly delivered.
The CHERAK Promise
- Thoughtful Design – Created with purpose, not trends
- Controlled Execution – Managed in-house, with precision
- Enduring Interiors – Built to perform and last
Our Founder’s Story
Our Founder’s Story
C. Ramakrishnan (Founder)
CHERAK is shaped by the journey, values, and generational legacy of its founder, C. Ramakrishnan.
The roots of this journey trace back to Ramakrishnan’s grandfather, Arumuga Achari, who worked as an Art Director at AVM Studios during the early years of Indian cinema. His work demanded a deep understanding of form, proportion, detailing, and visual storytelling — a discipline where creativity was inseparable from execution. This early exposure established a strong respect for craftsmanship, structure, and purposeful design within the family.
That legacy continued through Ramakrishnan’s father, Chelliah Achari, a skilled craftsman deeply involved in woodworking and construction. From a young age, Ramakrishnan was immersed in this environment, watching his father create functional and beautiful work with wood. Daily exposure to construction sites, materials, tools, and traditional building methods sparked an early fascination with design, structure, and the built environment.
A defining turning point came during a critical phase in the family business, when Ramakrishnan stepped away from formal schooling to work alongside his father in construction. What began as a necessity became his strongest education. At a very early age, he developed a hands-on understanding of materials, colours, processes, labour, and workmanship — learning by doing, not by theory.
This foundation shaped a principle that continues to define CHERAK today:
Nothing is designed unless it can be built.
Our Founder’s Story
CHERAK is shaped by the journey, values, and generational legacy of its founder, C. Ramakrishnan.
The roots of this journey trace back to Ramakrishnan’s grandfather, Arumuga Achari, who worked as an Art Director at AVM Studios during the early years of Indian cinema. His work demanded a deep understanding of form, proportion, detailing, and visual storytelling — a discipline where creativity was inseparable from execution. This early exposure established a strong respect for craftsmanship, structure, and purposeful design within the family.
That legacy continued through Ramakrishnan’s father, Chelliah Achari, a skilled craftsman deeply involved in woodworking and construction. From a young age, Ramakrishnan was immersed in this environment, watching his father create functional and beautiful work with wood. Daily exposure to construction sites, materials, tools, and traditional building methods sparked an early fascination with design, structure, and the built environment.
A defining turning point came during a critical phase in the family business, when Ramakrishnan stepped away from formal schooling to work alongside his father in construction. What began as a necessity became his strongest education. At a very early age, he developed a hands-on understanding of materials, colours, processes, labour, and workmanship — learning by doing, not by theory.
This foundation shaped a principle that continues to define CHERAK today:
Nothing is designed unless it can be built.
C. Ramakrishnan (Founder)
From Hands-On Learning to Enterprise
From Hands-On Learning to Enterprise
Working closely with his father gave Ramakrishnan a strong grounding not only in design and execution, but also in business realities — labour management, cost control, timelines, and client expectations.
By 1996, at the age of 24, he founded Cherak Interiors, establishing a workshop equipped with machinery, transport, and skilled labour. His role was never limited to the office. He remained closely involved in:
- Design decisions
- Technical detailing
- Quality control
- Client coordination
This direct involvement helped him deeply understand both the capabilities and limitations of people and processes, allowing him to build systems that work in real-world conditions.
From Hands-On Learning to Enterprise
Working closely with his father gave Ramakrishnan a strong grounding not only in design and execution, but also in business realities — labour management, cost control, timelines, and client expectations.
By 1996, at the age of 24, he founded Cherak Interiors, establishing a workshop equipped with machinery, transport, and skilled labour. His role was never limited to the office. He remained closely involved in:
- Design decisions
- Technical detailing
- Quality control
- Client coordination
This direct involvement helped him deeply understand both the capabilities and limitations of people and processes, allowing him to build systems that work in real-world conditions.
What This Means for Our Clients
- Design solutions rooted in real execution knowledge
- Strong in-house control over quality and timelines
- Practical, buildable designs — not just visual concepts
- Transparent processes and long-term accountability
- Every project reflects the values the brand was built on.
Growth with Precision
After successfully delivering residential projects with meticulous attention to detail, Cherak expanded into corporate and commercial interiors, earning recognition for its reliability, execution discipline, and professional management.
What We Stand For
At CHERAK, every project is guided by three core principles:
Clarity
We understand our clients’ needs, budgets, and goals from the start—ensuring clear communication and zero surprises.
Control
With in-house design and execution, we maintain strict control over quality, timelines, and costs throughout the project.
Commitment
Our responsibility extends beyond handover, with detailed documentation & post-occupancy support we stand by.
Our Process
A Structured Approach. Predictable Outcomes.
At CHERAK, we believe great interiors are the result of methodical planning, disciplined execution, and accountable delivery.
Our four-phase process is designed to eliminate uncertainty, protect design intent, and ensure every project is delivered exactly as promised.
Phase 1: Enquiry & Onboarding
Understanding Your Vision
Every project begins with a detailed conversation to understand your requirements, expectations, and feasibility.
What we do:
- Initial enquiry handling via website, referrals, or direct contact
- Discovery call or meeting to assess scope, budget, and timelines
- Site survey, measurements, and documentation of existing conditions
- Preparation of a detailed fee proposal and Letter of Agreement (LOA)
- Project onboarding after formal approval and partial upfront payment
Outcome:
A clearly defined project brief with aligned expectations from day one.
Phase 2: Concept & Design Development
From Ideas to Execution-Ready Design
This phase transforms insights into tangible design solutions.
What we do:
- Programming based on lifestyle and functional requirements
- Concept development through mood boards and material palettes
- Space planning, layouts, and zoning studies
- 3D visualisations, elevations, and finish selections
- Finalisation of Furniture, Fixtures & Equipment (FF&E)
- Preparation of Good for Construction (GFC) drawings covering all technical details
Outcome:
Complete design clarity with no room for assumptions.
Phase 3: Execution & Implementation
Precision on Site
Once designs are approved, our focus shifts to disciplined execution.
What we do:
- Contractor coordination and material procurement
- Site preparation, protection, and marking
- Civil works, services, and structural modifications
- Electrical, plumbing, and technical installations
- Carpentry, finishes, painting, and polishing
- Continuous site supervision and quality checks
Outcome:
Design intent realised with strict quality and timeline control.
Phase 4: Styling, Handover & Aftercare
Delivering a Finished, Functional Space
The final phase ensures every detail is complete and documented.
What we do:
- Deep cleaning and final styling
- Joint walkthrough and punch-list (snag) resolution
- Delivery of a comprehensive handover pack, including:
- Maintenance guidelines
- Warranty documents
- Appliance manuals
- As-built drawings
- Formal project sign-off and final settlement
- Post-occupancy evaluation after 3–6 months
Outcome:
A fully functional space, delivered with confidence and long-term support.
A Process Built for Peace of Mind
Whether it’s a private residence or a professional environment, our process is designed to make the journey smooth, transparent, and reliable.
With CHERAK, you don’t just get an interior — you get certainty.